Strategy, Humans, Tech

Aligned

We help small businesses turn purpose into products, systems, and funding—through clear identity, smart AI, and human-first software.

Startup Identity & Funding

Align who you are with how you grow.

Every business begins with a spark—an idea rooted in your values, experience, and purpose. But for that idea to thrive, it needs more than passion. It needs structure, alignment, and support.

Our Startup Identity & Funding Strategy services help early-stage founders build a strong foundation by focusing on the humans behind the venture and developing a strategy that’s fundable, sustainable, and aligned with your ethos.

What You’ll Walk Away With:

  • A clear founder identity rooted in self-awareness, leadership style, and vision.

  • Team dynamics analysis that clarifies communication, roles, and internal culture.

  • An Ethos One-Pager to guide your branding, decision-making, and storytelling.

  • A compelling pitch deck designed for investors, donors, or strategic partners.

  • A tailored funding strategy—grants, revenue, equity, or hybrid.

  • Support pursuing capital through proposal writing, introductions, and investor prep.

We don’t do cookie-cutter plans. We co-create a strategy that reflects who you are and where you’re going—so your vision becomes real, not rushed.

AI Strategy for Small Business

Understand it. Apply it. Stay human.

You’ve heard the buzz—but how does AI actually help your business? We’re here to demystify AI and make it work for founders, creatives, and small teams who care about integrity, innovation, and impact.

Our AI Strategy for Small Business offering helps you explore the right tools, design practical use cases, and implement AI systems that support your mission—not replace it.

What You’ll Learn & Implement:

  • What AI can (and can’t) do for businesses like yours

  • How to spot AI use cases in your operations, content, and customer journey

  • Which tools are worth your time (no-code & low-code options)

  • How to train your team to use AI with clarity and confidence

  • How to stay ethical and transparent with AI use

Whether you're a solopreneur or a growing team, we’ll meet you where you are and help you thoughtfully integrate AI into the heart of your work—at your pace.

Software Prototyping & Development

Build fast. Build right. Build what matters.

Your idea deserves more than a napkin sketch—but you don’t need to waste time or money building the wrong thing. Our Software Prototyping & Product Development process helps you design and build products that are useful, beautiful, and aligned with your deeper purpose.

We specialize in moving quickly from concept to high-fidelity prototypes, giving you early insights, stakeholder buy-in, and investor traction—without skipping the soul of your idea.

What We Build With You:

  • UX-first product ideation that centers your users and mission

  • Rapid prototyping & wireframing to visualize and test fast

  • Clickable mockups & MVPs to gather feedback and validate early

  • Full-stack production development when you're ready to scale

  • Ongoing coaching to make decisions that stay aligned with your ethos

Whether you’re building a learning platform, community tool, or creative business backend—we build software that scales and feels good to use.

How do we

bring Your Vision to Life?

Through our Vision to Matter Framework we help Visionaries build Ethos Driven Organizations from the spark of inspiration through post launch growth.

Through our proven framework we guide leaders to dive deeper into their Ethos, use these insights as a North Star for strategic planning. Infuse your Ethos and North Star into what leadership means, how your teams operate, how you measure success and ensure sustainability.

Ethos driven organizations are the heart of systematic regeneration.

In organizational theory, Ethos refers to the shared values and norms that guide an organization’s behavior and decision-making. Meaning and purpose are the fuel that Ethos Driven Organizations use to deliver the intended experience & performance. Understanding your why serves as the foundation for your habits, measures of success and a nearly endless energy source.

Vision to Matter

A framework for Visionaries seeking an aligned container for launching a new product OR reimagining an existing business.

Ethos

Why and What?

Connection with purpose and meaning is the result of deeply understanding your why. We take an inclusive approach to distilling your Ethos incorporating employees, community and environment as equal partners with financial metrics. With your why clearly in focus, we align your vision to the experiences, products and services you wish to create.

North Star

The Destination & The Journey

With the Ethos, experiences, products and services you wish to create in mind lets visualize success and create an aligned value chain to deliver on your goals. In this phase we will develop the critical strategies, roadmaps & tactical plans you will need to show the potential of your vision. With this story and the collateral needed to pursue investors you are ready to test the market and consider potential investors.

Being Human

Growth is hard, upgrade your skill sets.

It all starts with the person in the mirror, so we start with helping you get to know yourself better. Utilizing a variety of assessment frameworks and coaching we provide a container for self exploration. Knowing a bit more about ourselves we expand into learning more about the dynamics of teams and entire ecosystem.

Ecosystem

Create an Ethos Aligned Ecosystem

In this phase we will dive into all the various participants in your ecosystem from employees and partners to the community, environment and future generations. We evaluate and define Ecosystem Wellness, discuss organizational model and decision making, discuss systems for operations, how you gather, store and leverage knowledge in your organization and dive deeper into team dynamics.

Products & Launch

Create Ethos Aligned Products & Go!

Combining everything you have learned through this journey we will design, develop and test the products and services you have envisioned. Get the first seed client who is willing to learn with you to get some experience that will enhance the launch phase. Raise funding through sales or investment vehicles and use those resources to officially launch your brand & products.

Legacy

Be of service for generations to come.

After launch you will have plenty to focus on through your initial growth phases. As your business matures and you begin to focus on the future this phase explores topics like Long Game Perspective, Kaizen Mindset, Giving Back, Succession Planning, North Star Adjustments & Letting Go

Ready to bring your Vision to Matter?

Our 90 Day program is a guided journey, building the awareness, story, systems and connections you’ll need to experience your vision coming to life!